Configurator tool optimization

Digital strategy

The brief

Create a digital strategy for Magis focusing on the optimization of the virtual configuration tool.

Who is Magis?

For more than 40 years Magis has been creating design products for people’s homes, offices and public spaces. A Magis product is meant to be handsome and functional, and it needs to embody a strong idea.

Mentor
@Scupelli

The research

Who are the users?

Architect
Interior Designer

Contractor
Retail Store

Firm
Organization

Common user

Expectations
Navigate between pages by a “fast, easy and intuitive” process
Satisfying information about the company and its products.
Freedom to explore the website.

Challenges
Find a way to keep the curiosity and interest about Magis
Identify the products easily
Create an interactive platform for professional users to share projects
Make the product more visible

Strategy proposal

Enhance the perception of the brand

Building a strong relationship between Magis and the user based on trust and accessibility by improving the users experience with a “fast, easy and intuitive” process, giving the proper information about the company and its products to make the user feel having full control over the website.